A random survey of the use of weather forecasts by farmers in Otago
A random survey of 343 Otago farmers indicates a high level of interest in weather forecasts, primarily for the planning of day to day farm activities. Television One and commercial radio are the most important sources of forecast information. There is some mistrust of forecasts' accuracy, especially at the local level, and this is reflected in a request for more local forecasts, as well as for long range forecasts. While most farmers thought they understood the terms used in weather forecasts, many, in fact, did not do so. On the other hand, confidence in their ability to understand a simple weather map seemed to be justified.